Hispanic PR Wire

OK, so I realize this is similar to my post last week, but Hispanic PR is very intriguing to me. There are lots of great links on a site I ran across called the Hispanic PR Wire. One of the newest articles talks about the McDonald's PR efforts amongst latino adolescents. As latino teens tend to be overweight at this stage in life much more than their caucasian counterparts, McDonald's (with Discovery Kids and the NBA) is kicking off a campaign, Es tu cancha or It's your court. With this program, they plan to promote an active lifestyle and also improve basketball courts in latino neighborhoods. Talk about creative PR... I'm lovin' it.