I want to address one of the biggest public relations campaigns that is going on word wide daily: global warming. Everybody knows it is a problem considering the amount of pollution and destruction our standard of living constitutes, especially in America. What is being done in this department? Not enough is the obvious answer, although 28 states are currently taking action to help fight global warming.

I’m happy to see that the number of opportunities to educate people on global warming has increased lately. I see fliers around Lawrence, a commercial every so often. There is even an online E-mail system you can sign up for that sends out regular global warming updates and tips on what we can do to help. The e-mails make suggestions from simply turning off lights and electronics when not in use, to switching out just one light bulb to a more environmental friendly quality. My favorite statistic is “if every household replaced just three 60-watt incandescent bulbs with better bulbs, it would be equivalent to taking 3.5 million cars off the road!”

It’s good to see that public relation efforts can spread the word, even when it’s not necessarily for monetary gain. Luckily we live in a country where making changes that matter is an option.


Check out:
http://environmentaldefense.org
http://www.fightglobalwarming.com/