I think it's important to realize that football is going to compete with baseball for America's national past time. The NFL is cleaning up their act and there is so much more money and emphasis to be placed on football because Americans love it so much. It will never get to be as big as soccer/futbol, but it will be "America's futbol."
Back to PR, Nike's new commercial that will be airing this football season supposedly proves that "Football is Everything." This is a great example of great PR to promote their equipment. Nike has always had great commercials in my opinion. This one will set the bar for other sports PR work. They also released a great multimedia press kit. It's also important to know that everything in PR is going to be multimedia and integrated just like all journalism is turning that route. PR follows what everyone does because it's their audience. Check Nike out at this website:
http://www.prnewswire.com/mnr/nike/25382/
Sidenote: Kansas does not have very many professional athletes or talents. This is because we do not obsess over any one thing like Texas and football, canada and hockey, or Europe and soccer.
