With the latino population on the rise, we're likely to see more and more advertising and PR geared toward the Spanish-speakers of the country. I'm interested to see what your thoughts are surrounding Hispanic public relations. We don't talk about it much in the J-school, so I'm interested in discussion on the topic. Last month, General Mills announced their new marketing strategies targeting Latinos and African-Americans. For Latinos, a magazine with coupons, Betty Crocker recipes and lifestyle articles will be published called Que rica vida. They estimate a circulation of about two million. On [foodnavigator-usa.com], they say that "Latino buying power is forecast to reach around $1 trillion by 2010." In the past couple of years, I've become more and more aware of the diversity that surrounds us. I think there will be a huge future in this seemingly small sector of PR...
If you're looking to broaden your horizons, be sure to check out Sara's posts to the blog on Sundays to get information on opportunities abroad and upcoming J-school events.
